Changan PSA's sales could reach 200

On November 20, Shenzhen GuanLan, forces nouvelles limited (Changan PSA for short) was established and started construction. This day from its formal access license just 4 days.　　At this point, "globalization" was begun as the essentials of the PSA group development single-handedly holding up two joint ventures in the Chinese market enterprise strategic layout. "At present, the European market are lessClear. "On the founding ceremony, PSA group feilipu·walan says," therefore, China will play a greater role, it is very important to us. "Varan, after owning and Changan, two joint venture partners, PSA in China will fully impact" 2020 with 8% market share of "strategic objectives. In line with the PSA in Chinese cityStrategic expansion of the field, to PSA are located in Shanghai's Asia operations as the main body of the organization system of adjustment is being held. "Team of holding themselves responsible such as Peugeot and Citroen vehicles, used to be in Beijing, now moved to Shanghai swtor credits, working like this is more efficient.　　"PSA Asia operations director Dou Saier of Commerce said. Main South China from 20109th joint venture agreement signed until approved on November 20, General Manager of the new Changan PSA French Baird felt a vocabulary of "the road to happiness full of hardships".　　But the Chinese Government under increasingly strict examination and approval system in new enterprises, Chang-an establishment of the PSA are still hit a Chinese car market on several "firsts". It was the first at the same timeCamp outside, a Chinese joint venture and independent joint venture project of the three brands, was first set up the establishment of a joint venture between technology research and Development Center at the beginning of the project. It is worth noting is that Changan PSA said in a statement, "joint venture company can establish production bases overseas and can simultaneously run multiple branded export.　　"This is the first joint venture of China automotive industry experience. “Changan PSA development goals in the next 10 years, to annual production and sales of 1 million units by 2020 goal, will achieve 200 billion yuan of output value.　　"Xu Liuping, President of Chang an group dreaming the youngest joint-venture auto company in the future. It is understood that Cheung PSA was initially, to a new model each year subsidiary of the PSA to the rhythm of DS seriesProduct being put on the market, these models will be covered such as c-class cars, class d vehicles and market segments. "We hope that the beginning of the end of 2014 or 2015, Changan PSA's sales could reach 200,000, of which, half from the DS series.　　"Aboud said. Public information displays, DS is the Citro?n ownership, "come back from" high-end brand as everToday has brought great honor to PSA.　　Again after a comeback in Europe has won the good sales and Word of mouth, and given "the highway Queen" esteemed name. Select DS start clearly with Chang ' an enterprise strategy is closely related to both resolve the Changan and PSA after the withdrawal of Volvo, not high-end models an attempt to embarrass, difference and Citroen PSA for lowEnd product lines, competitive tentacles inevitable choice for high-end cars. Due to logistics RADIUS distance DS design style even when Shenzhen South China market closest swtor power leveling, so DS's main target markets are defined as southern China. "This is why we attach so much importance to Guangzhou auto show.　　"The new Changan prospect said PSA Deputy General Manager. Betting on China,Joint venture with the PSA in Cheung get substantive progress at the same time, PSA and Dongfeng joint venture relationship between also continues to deepen.　　Currently, 408 has been implementation of its export sales, and next year, be it Dongfeng Peugeot is introduced there will be a brand new product, which will include the gargoyles now empty space on the line segment SUV models. Dou Saier said that in order toRealization of PSA Peugeot Citroen in 2020 in the joint efforts of the two joint venture reached a market share of the long-term goal of 8%, gargoyles and Changan PSA will be "complementary" marketing strategies to achieve the common development of the Chinese market. PSA so heavily deploy in the Chinese market, European debt crisis with raging economic crisis of 2009 and is relevant. DangAll eyes focused on restructuring in recent years and Japan when the earthquake crisis in the car industry, but there has been little noticed, PSA for Europe's second largest car company is award-winning because the business scope is too limited to European markets affected by the crisis. Therefore, the PSA group set by the year 2015 will raise the percentage to non-European sales target of 50%. "One of Asia is a key areaDomain. And speaking of Asia, China, of course, is a top priority.　　"Dou Saier said. Trust overriding an exclusive interview with PSA Asia operations Director of Commerce Dou Saier the Huaxia Times reporter was informed that the current PSA Asia is headquartered in Shanghai Operations Division of the original PSA carding is redoubling its China business. Originally based in Beijing, which will include PSA PeugeotMigrated to Shanghai and Citroen imported car sales management team. "Sellers of imported cars does not overlap the region, we are further strengthened and domestic channels of cooperation between Dongfeng Peugeot and Dongfeng Citroen car. But in the future ' sole agency selling imported car ' or ' sell domestic and imported car ' of the two forms of proxy-state situation will continue. "Dou Saier said.The Huaxia times: PSA for nearly 20 years experience in joint venture in China, how do you see this joint venture experience?　　Changan PSA will draw on the experience in these joint ventures? Dou Saier: in cooperation with the East wind, PSA's experience is the most important cooperation partners with each other to trust each other. This is the basis for cooperation between China and France team. And as longPSA Foundation, everything is just the beginning, it also makes future PSA PSA in Cheung can draw on dragons in the operation of the company's experience, making it relatively easy for future development. At present, our goal is, gargoyles and Changan PSA the two joint venture companies in brand identity, product image, to network and product formation, differentiation and differentiation development.The Huaxia times: Citroen and Peugeot imported cars in China's business has been carried out for many years, but compared with the case of cars and other brands, sales growth is not very large, PSA will be how to promote the import of two brands in China's growth? Dou Saier: PSA import car business in China is not very large, but we in the rest of Asia also has manyImport car business.　　In addition, we also have some export business, for example, we in Malaysia, assembling the Peugeot 207 and 408, including 408 of these main parts and spare parts from China. Now, China's imported car market 60% from sales of SUV models, and 35% of the market belongs to the more high-end models, the three hundred thousand or four hundred thousand toOn the model. Therefore, if there are no SUV models, there is no luxury high-end vehicles, imported car market share will certainly not very high. For this reason, we are also considering SUV in the next months, Peugeot and Citroen models into the Chinese market.